When families discuss college, the conversation almost always begins with the cost. And that makes sense. College is expensive. However, what is often overlooked is the actual return on investment (ROI). The ROI isn’t just about tuition, room, and board—it’s about whether your teen leaves college prepared for a meaningful, sustainable career.

Let me be clear: college is not the destination. It serves as a training ground for a future career. And too often, families are so focused on "getting in" that they fail to consider what comes after college. That needs to change.

As you help your high school student build their college list, I want to shift your mindset. It's time to think beyond name brands and...

I work with families across the country to create personalized, thoughtful college application strategies. And today, I want to talk to you, not your teen, for just a moment about something that matters more than it may seem at first:

👉🏽 Your teen’s intended college major.

Before you eye-roll and say, “We’ll figure that out later,” hear me out.

🎥 Here's Why I’m Talking About Majors Right Now

When students start listing schools, their “intended major” is often an afterthought—or worse, a reaction to social media trends. But majors matter. In fact, they’re one of the core four elements we use at Strategic Admissions Advice to build strong college lists:
📍 Cost
📍 Location
📍 Major
📍 Career goals

🚫 Th...

Despite summer being in full bloom, we still have to think about college planning and what’s ahead. I know you care deeply about your child’s future, thus I want to gently remind you of something that can sneak up on families: standardized testing.

I get it—there’s so much conflicting information out there right now. Some schools are test-optional. Others are bringing tests back. And everyone seems to have an opinion.

Here’s the truth: tests like the ACT and SAT still matter, and in many cases, they can be the very thing that helps your child stand out or unlock merit aid. But the key is not waiting until the last minute to decide whether or not to take them.

Let’s break it down by grade and give you...

Let’s talk about one of the most overlooked — but most important — parts of the college process: location.

Not just “how far from home?”
Not just “what state is it in?”
But really… who will your kid become because of where they go?

Every month at Strategic Admissions Advice, we focus on one critical element of the college admissions journey. This month is all about college list building — and location is one of the big four factors (along with cost, major, and career goals).

But this week? We’re zooming in on why location deserves more than a passing glance.

🧠 Environment = Mental Health = Motivation

Let’s be honest: college is a transition. It’s exciting, sure — but it’s also tough. So where you...

When it comes to the college process, I need you to hear me clearly: cost is not just a number—it’s a strategy. If you're the parent of a high school student, especially a sophomore or junior, now is the time to have real, open conversations about money with your teen.

And if you're working with me through College List Builder, this conversation isn't optional—it’s essential.

June Is The Time To Build Your Teen’s College List 

If you’ve been following along with this month’s focus, you know I’ve emphasized one non-negotiable: get your child's transcript. This is the starting point for building a solid college list—one that reflects your student’s academic reality and your family’s financial reality...

It’s finally summer. The alarm clocks are off, the school lunch-making grind is over, and your kid has officially entered full summer mode—which probably involves snacks, screens, and sleeping in.

But if you’re a parent of a high school student, I’m asking you to do one important thing before you check out completely:

📄 Get your teen’s transcript.

I know, I know. You’re thinking: “It’s summer. Can’t this wait?”

Nope. Not if you care about your child’s college future.\

Why the Transcript Is So Important (Even Now)

Colleges don’t guess. They evaluate. And the transcript is the first thing they use to do it.

Whether your child is in 9th, 10th, or 11th grade, that document holds the key to:
🔍 Underst...

The school year is winding down—AP exams, finals, and the countdown to summer break. But if you're the parent of a high school student, this time of year is more than just wrapping things up—it's an opportunity to get ahead in the college admissions process.

We’ve worked with thousands of families, and we can tell you this: May and June are some of the most important months to plan ahead.

Here are three key things to focus on before your teen logs off for summer.

📆 1. Have a Clear Testing Plan

Standardized testing is changing, but it’s still relevant. Whether your teen is gearing up for the SAT, ACT, PSAT—or hasn’t decided yet—this is the time to map it out.

Ask yourself:

• 🧠 What tests should my
...

I’ve seen it firsthand.

Another admissions cycle has wrapped.
More frustration.
More confusion.
More heartbreak.

If you're a parent of a high school student, I want to tell you the truth.

This process?
It’s not fair.
It’s not always logical.
And it’s definitely not built with your child’s best interest in mind.

Let’s break it down.

#1: Remember that rejection isn’t about your teen’s worth

Your child might get rejected from a dream school—even with great grades, test scores, and extracurriculars.

That doesn’t mean they failed.
It means the system is flawed.

One of my students had:

• A 1570 SAT
  

• Straight A’s
  

• Dual enrollment courses
  

• Stellar extracurriculars
  
  

Still rejected from multip...

Let me be clear about something right away—your teen doesn’t need to win a national award or cure a disease for their extracurricular activities to matter on a college application.

What do they need? To show up, follow through, and reflect on what they’ve learned along the way. That’s where YOU come in.

I’ve worked with thousands of high school students over the years, and I can confidently say this: the most overlooked part of the college application is the activity list—and it’s where families miss a huge opportunity to stand out.

Here’s why extracurriculars matter more than you think.

When colleges review applications, they aren’t just looking at grades and test scores. They want to know what k...