The college application season can feel like riding an emotional roller coaster  exciting, stressful, confusing, and overwhelming all at once. As a parent, you want to support your teen without losing your cool or getting caught in the chaos. If you’re wondering how to keep calm, stay organized, and actually enjoy the ride, this post is for you.

In the next 90 days, your family will face senior photos, pranks, scheduling changes, standardized tests, and the real challenge  the college application deadlines. The good news? You don’t have to do this alone. By the end of this post, you’ll have a game plan to handle the season with less stress and more success.

The Emotional Roller Coaster Is Real

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Welcome, parents.

It’s officially August, and if you're anything like most families of rising seniors, you're feeling a mix of excitement, panic, and deep confusion. I get it. The Common Application is now live, and your teen is technically supposed to start applying to college. But there’s a new twist in 2025: Artificial Intelligence. Yes, we need to talk about it.

As a college admissions professional with over 20 years of experience (and someone who now leads a company helping families just like yours), I want to help you cut through the noise and give you real, actionable advice.

This is about how your teen can ethically and effectively use tools like ChatGPT, Grammarly, and other AI programs wit...

If you're a parent of a high school student, especially a rising senior, it’s go-time. August 1 marks the day when the Common Application goes live—and with it, the official start of college application season.

Even if your teen hasn't picked their dream school yet or hasn’t thought about essay drafts, now is the moment to act. And yes, I know it's still technically summer, but in the college admissions world, it’s game time.

Let’s break down what you need to know, what your teen should be doing, and how you can help them without causing World War III in your household.

📅 Why August 1 Is So Important

August isn’t just about back-to-school sales or squeezing in that last beach trip. It’s when the Com...

I work with families across the country to create personalized, thoughtful college application strategies. And today, I want to talk to you, not your teen, for just a moment about something that matters more than it may seem at first:

👉🏽 Your teen’s intended college major.

Before you eye-roll and say, “We’ll figure that out later,” hear me out.

🎥 Here's Why I’m Talking About Majors Right Now

When students start listing schools, their “intended major” is often an afterthought—or worse, a reaction to social media trends. But majors matter. In fact, they’re one of the core four elements we use at Strategic Admissions Advice to build strong college lists:
📍 Cost
📍 Location
📍 Major
📍 Career goals

🚫 Th...

It’s finally summer. The alarm clocks are off, the school lunch-making grind is over, and your kid has officially entered full summer mode—which probably involves snacks, screens, and sleeping in.

But if you’re a parent of a high school student, I’m asking you to do one important thing before you check out completely:

📄 Get your teen’s transcript.

I know, I know. You’re thinking: “It’s summer. Can’t this wait?”

Nope. Not if you care about your child’s college future.\

Why the Transcript Is So Important (Even Now)

Colleges don’t guess. They evaluate. And the transcript is the first thing they use to do it.

Whether your child is in 9th, 10th, or 11th grade, that document holds the key to:
🔍 Underst...

The college admissions process is filled with stress, uncertainty, and endless information. Parents and students alike often feel overwhelmed by the sheer number of tasks they must complete—researching schools, writing essays, securing recommendations, and strategizing for success. It’s easy to get lost in the chaos.

But what if there was a way to simplify it all? What if, instead of more stress, you could focus on just four key elements that actually matter? We’ve created a simple yet powerful framework: L.E.S.S.—List, Essay, Story, and Strategy. By focusing on these essentials, you can help your teen not only survive the process but thrive in it.

1. The Power of a Balanced College List
   The foundation...

Want Your Teen to Stand Out? You Need a Story and a Strategy. 

Welcome to the College Application Action Plan (CAAP)!

Let’s be real—college admissions is wild right now. Acceptance rates are plummeting, competition is fierce, and schools are looking for students who don’t just check boxes but stand out in meaningful ways. The problem? Most students (and parents) don’t know how to tell that story effectively. 

That’s why I created the College Application Action Plan (CAAP)—a program designed to help families cut through the noise, get strategic, and make sure their teen stands out.

For $47/month, families gain access to expert advice, structured guidance, and real-world strategies that turn the chaot...

Happy New Year, parents! By now, you might be tired of hearing it, but let me be the first to wish you a happy, focused, and productive 2025 when it comes to your teen’s college admissions journey. I’m Shereem Herndon-Brown, Chief Education Officer and founder of Strategic Admissions Advice, and I’m here to ensure that parents of the Class of 2026 know exactly what they need to do now to set their teenren up for success.

January may feel far from college applications, but trust me—being proactive now will make all the difference later. Every year, I encounter families who come to us in August, September, or even October, wishing they’d started sooner. This doesn’t have to be you. Let’s kick things off ...

College rejections can be disheartening. But with a strategic college list, you can significantly improve your teen's acceptance odds. Here's how:

• Know Your Numbers: Research average GPAs and test scores for colleges on your list. Aim for a mix of schools where your teen is competitive and "safety schools."

• Consider "Fit": Don't just focus on rankings. Look for colleges that align with your teen's academic interests, personality, and preferred campus environment.

• Research Early Decision and Early Action: These options can increase your teen's chances at certain schools, but understand the deadlines and restrictions.

• Balance is Key: Include a variety of colleges in terms of size, loca...

High school counselors are valuable resources, but they may not have the bandwidth to provide personalized college application guidance.

Here are some signs you might need additional support:

• Limited College Knowledge: Does your counselor seem unfamiliar with specific colleges or programs your child is interested in?
• Generic Advice: Are you receiving one-size-fits-all recommendations instead of a tailored strategy for your child's unique goals?
• Overwhelmed Caseload: With large class sizes, counselors may not have the time to devote to in-depth college discussions.
• Limited Expertise: Not all counselors specialize in college admissions.
• Pressure to Meet Quotas: Some counselors might push students
...