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Where Your Child Goes to College Is Important

Not for you, but for them.

Your job as a parent is to offer perspectives about their potential educational experience based upon your own education and life experiences but NOT to suggest that some colleges are “better” than others. Yes, different colleges have different resources and yes, we associate selectivity with being better, but the most important thing your child can do is have a college list that will best suit their desires for a major and career AND factor the cost and location of the school which affects you.

How can you and your child decide how important a school is?

#1 - Know your child and ask them, and yourself, do you think they will develop there in a way that will be...

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College List Builder Helps You Get a Return On Your Investment

With college costs ranging from $25K to $75K annually, a natural question for any parent to ask is “what will be the ROI (Return On Investment) for my kid’s college education?” ROI is the measurement of the difference between total earnings in the 10 years post-graduation, divided by the total cost of college. The higher the ROI, the better a financial bet the school is on average. While parents can ask a college admissions office this question, it really should be directed towards their child who has the responsibility of “paying” for their education by multiplying the cost of college by potential professional earnings. Any parent who asks this question is not expecting...

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Don’t Let the Guidance Counselor “Under-Match” Your Kid’s College List

I used to be a school guidance counselor and I understand what they go through. It’s a lot to work with a caseload of kids and have to advise them on their classes, tests and college lists. I honestly believe that they want the best for your child but sometimes they’re just too overwhelmed to give you the best advice that you need to succeed. 

First of all, what many of us called “guidance counselors” are now supposed to be called “school counselors” or “Deans.” The title may have changed, but the job description remains the same:

  • Help all students to apply academic achievement strategies
  • Help all students plan for postsecondary school options...
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