If your child is in the Class of 2022, now is the time for them to start showing colleges that they’re curious. Demonstrating interest is increasingly a more significant factor in the admissions process than in years past.
Your kid is probably getting emails everyday from colleges they’ve heard or and others they have not. Digital outreach is the only way for colleges to connect with prospective students right now so colleges and universities have made the investment in it expecting it will have a major impact on the applications they receive for the 2021-22 admission cycle.
Right now, virtual events are big and your child (and sometimes you) need to be attending them. Webinars, virtual information sessions and tours, and live Q and A’s have become the norm and colleges notice which students are attending.
Many colleges will use digital “breadcrumbs” to lead students to their virtual events to assess the sincerity of their interest. Why? They want to carefully survey the numbers of students they will ultimately offer admission to. College admission is all about yield and enrollment management. Many of them are hesitant to admit well-qualified candidates whom they believe are unlikely to attend. They want to know: Will your child enroll if they accept you?
So how can your current junior impress a college? Even if the college’s website says that they do not track demonstrated interest or do not take it into consideration when evaluating applicants, we believe that if your child wants to make a good impression that they should do the following:
Have questions? Let’s connect!