Halloween is here, so let me give parents of juniors something genuinely scary: your child could be applying to college in about 12 months. Not casually thinking about college. Not “starting to look.” Applying. Essays, recommendations, testing decisions, deadlines, portals, and a college list that suddenly has to make sense.
That is why I get concerned when a junior tells me they “love” a college, but when I ask why, the answer is simply, “It’s a really good school.” Then I ask whether they have visited, attended a virtual information session, spoken with the regional admissions representative, explored the academic program, or watched a student panel. Often, the answer is no.
So what exactly do they love? Usually, the name.
That is not college fit. That is branding in a hoodie.
The good news is that junior year is exactly when families should be learning how to separate reputation from reality. You do not need to visit twenty colleges. You do need to get much better at learning from the schools you explore.
Start with campus visits. Too many families treat them like sightseeing. They take the official tour, admire the buildings, buy a sweatshirt, and ask in the car, “Did you like it?” That question is too broad to be useful. I want your junior paying attention to what students are doing when nobody is performing for the tour group. Does the campus feel energetic or quiet? Do students seem engaged? Could your child imagine being there on a random Tuesday in February, not just a sunny Saturday in October?
Spend fifteen minutes on campus without the tour guide. Sit somewhere. Eat where students eat. Walk through a building that was not on the official route. Every school somehow has the “most beautiful quad in America” and the “best sense of community.” Your child needs to look beyond the script.
Virtual exploration matters too. A junior can attend a virtual information session, student panel, academic department event, or admissions program without missing school or boarding a plane. Sometimes these events are more useful than the standard tour because they let students go deeper. If your child is interested in engineering, watch the engineering session. If they care about journalism, attend a journalism event. If they are curious about research, ask how early undergraduates actually get involved. The point is not to collect events. The point is to become a smarter applicant.
That is also the right way to think about demonstrated interest. Some colleges consider it and some do not. Either way, genuine engagement is more useful than performative engagement. Your child does not need to send weekly emails to an admissions representative or open every message like somebody in the admissions office is watching from a control room. Real interest looks like showing up, asking a thoughtful question, attending a relevant event, and learning enough about the school to explain why it belongs on the list.
Juniors should also know who their regional admissions representative is when possible. That person may visit the high school, attend a local college fair, or host a virtual program. Your child does not need to become best friends with them, but if the representative comes to school, attend. If your student has a thoughtful question that is not answered online, ask it.
And here is one habit that will save your family next year: after every visit or virtual session, have your child write down three things. What did I like? What did I not like? What do I still want to know? By next fall, five campuses will start blending together, and those notes become incredibly useful for both decisions and supplemental essays.
The scary outcome is not that your junior has only visited three colleges. The scary outcome is getting to October of senior year and realizing your child is applying to ten schools they barely understand.
So here is your Halloween challenge. Ask your junior to name three colleges they are interested in and tell you what they actually know about each one. If the answers are mostly rankings, sports, reputation, or “my friend likes it,” pick one school this week and go deeper.
Visit. Attend a virtual session. Find the regional representative. Watch a student panel. Then talk about what your child learned.
Make it fun. Eat the bad dining hall pizza. Judge the dorms. Debate the mascot. Let your teenager have opinions.
Because yes, Halloween is next week. But the real scary date is about 12 months away, when today’s junior becomes next fall’s applicant.
If this makes you realize your family needs a clearer plan for the next 12 months, schedule a free Discovery Call with Strategic Admissions Advice. We can help you figure out what your junior should be doing now so next fall feels focused, not frantic.
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