HighĀ School Principals:

Are your students getting into the right colleges?Ā 

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Charter Schools We've Supported

Ask Yourself These 3 Questions: 

Strategic Admissions Advice Charter School Questions

If You Answered 'No' to Any of These, We Can Help!

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Your school’s ultimate mission is to get your students into great colleges.
That only happens with an excellent college counseling curriculum and staff.

Charter School Counselors



Your college counselors are probably overwhelmed with 12th Graders, right?

So how are they preparing to help the 11th, 10th, and 9th graders?

They need help!

Thankfully, we have the solutions for you!

Why You Need Us

for your college counselors



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Customized Manual and Handbook
for your staff, parents and students

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for your teachers, college counselors, parents, and students

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Services We Provide

Your Professional Development Coaching for College Counselors includes:

The pandemic fundamentally changed how the college admissions process operates. Whether you’re just getting started or have been operating for years, it’s critical that your staff understand how things have changed and what new opportunities have arisen so that they can adapt their processes and systems to the new reality to serve your students better.

Services include:

  • Providing connections to professional organizations and development opportunities to build awareness of community and keep current with best practices
  • Addressing the phenomenon of undermatching and Building College Lists
  • School Profile Assessment
  • Establishing relationships with college admissions offices
  • Finding Fly-in, Diversity, and Junior programs
  • Special Programs and Scholarships
  • Writing effective Letters of Recommendation
  • Monthly coaching sessions with our experienced education professionals with ongoing support and resources for your college counseling team
  • Collaborative training workshops for your college counseling office

Your Customized College Office Success Manual for College Counselors and Handbook for Parents and Students includes:

Creating a comprehensive manual that is a deliverable that will be developed throughout the year outlining best practices, strategies, and timelines for the college application process.

Services include:

  • Step-by-step guides for every stage of the college application process, including college research, essay writing, and financial aid applications
  • Advice on timelines for each step of the process, so your college counselors can keep track of important deadlines and milestones
  • Templates and resources to help streamline the college application process

Your College Counseling Curriculum for Students and Parents includes:

A comprehensive college counseling curriculum for students and parents should cover a wide range of topics related to the college application process, including a year-by-year roadmap with grade-specific tasks and goals.

For Students:

  • Understanding the college application process and requirements.
  • Researching and selecting potential colleges based on academic, social, and financial considerations.
  • Building a strong extracurricular profile to demonstrate leadership, passion, and community involvement.
  • Writing a compelling personal statement that highlights their personality, interests, and values.
  • Requesting and obtaining letters of recommendation from teachers, counselors, or coaches.
  • Managing the stress and anxiety associated with the college application process.
  • Making the final decision and preparing for college life.

For Parents:

  • Helping their children navigate the college application process, including researching colleges, completing applications, and applying for financial aid.
  • Teaching parents how to help their children build a strong extracurricular profile.
  • Understanding the importance of the college essay and providing guidance and feedback during the writing process.
  • Communicating with college admissions officers and financial aid offices.
  • Managing their own stress and anxiety associated with the college application process.
  • Prepare their children for the transition to college life, including discussing expectations, goals, and potential challenges.

Investing in the ongoing professional development of your college counseling team is a smart investment in your students' future.

Our team is dedicated to providing your school with the tools and resources it needs to support your students through every step of the college application process.

Get Started Now!

Take These 4 Easy Steps To Get Started

Strategic Admissions Advice Charter School How We Do This

YOUR goals become OUR goals!

Working with your school allows us to fulfill OUR mission of bringing expert college admissions advice to underserved students and families!

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Who We Are

Led by college admissions expert and Founder and Chief Education Officer Shereem Herndon-Brown, Strategic Admissions Advice is the leading college counseling and consulting firm specializing in helping public and charter schools' college offices assist their students in getting into college. Shereem is a highly respected authority in the field of college admissions, particularly in the area of college access and success for underrepresented students.

He is the co-author of The Black Family’s Guide to College Admissions: A Conversation About Education, Parenting and Race. He has a wealth of experience making significant contributions to improving college outcomes for students from diverse backgrounds.

He understands that the college admissions process can be unfair and inequitable and has dedicated his career to leveling the playing field for underrepresented students.
As a professional development consultant for schools, he and his team have worked with schools such as Promise Academy in Harlem, NYC, American Dream School, and KIPP Atlanta.

Shereem has served as the Board Chair of La Cima Elementary Charter School in his native Brooklyn, New York. 

Shereem Herndon-Brown, Strategic Admissions Advice owner

Success Stories From OtherĀ High Schools

For the past two years, Shereem and his team have offered our college counselors invaluable support and guidance. Their knowledge of how to connect with admissions officers and which schools would want our kids has been incredible. Our board is impressed with our recent admissions outcomes and grateful that I hired Strategic Admissions Advice!
- Melissa Melkonian, Founder and Head, The American Dream School
When I was at the Harlem Children’s Zone, I knew my team needed help in steering our scholars to the right colleges. We needed a customized curriculum for all grades 9 through 12 and professional development for our counselors to take the next step in our school’s mission. Strategic Admissions Advice gave us what we needed plus much, much more. The investment was well worth it.
- Dr. Marquitta Torri Speller, Chief Academic Officer, Excellence Community Schools; Former Senior Managing Director for College and Career Programs, The Harlem Children's Zone
It was a pleasure working w/Shereem. He was quick to respond, knew the work that needed to be done and was not deterred by the level of urgency we required. He was always professional and willing to support any way he could.
I would recommend him and his team to other charter schools in need of college advising and direction.
- Tammy Cassile, Assistant Superintendent for Student Services, Capital Preparatory Schools
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The college admissions success that you promised your families starts with making sure you have a strong college counseling office.

Schedule a call and get started today!